In a smart attempt at branding his company, UFC president Dana White consistently uses UFC and MMA interchangeably. Good for him, but it’s not going to work. In the world of mixed martial arts, San Jose California-based Strikeforce looks like the rising star.
Is Brock Lesnar dead? No, he’s not. But his career is likely over. And that’s bad news for the UFC, which is trying to maintain its hold as America’s top mixed martial arts promotion.