In honor of Uncle O'Grimacey, my favorite stereotype-based mascot, I'd like to present a selection of other mascots, equally or more ill-conceived, albeit representing products that are significantly less interesting or delicious than a yearly visit from the Shamrock Shake.
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Starbucks is testing a new, larger drink size -- the "Trenta." The Trenta will hold 31-oz of iced tea or coffee. It's the latest in SBUX's attempts to combat the company that shouldn't be its arch-nemesis: McDonald's.
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McDonald's snack wrap line, comprising tortilla-wrapped chicken in various sauces, has proven profitable and popular enough that the company has now introduced its first beef offering: the Mac Snack Wrap. Indeed, a Big Mac smushed into a tortilla. We tried it . . . so you don't have to.
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The latest in our "We Try it So You Don't Have To" series, we see if there's any redeeming value in the new instant coffee product, VIA, launched last week by polarizing coffee giant Starbucks. Take a wild guess.
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Love them or hate them, McDonald's promotions worm their way into the consumer consciousness in a way that other corporations can't come close to. Even the spectacular failures, like McDLT, are never forgotten. The point: not much from the Arches is forgettable. However, its latest promotion earns that rare distinction.
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'Drive' Thrives on Full Tank of Style, Narrative