Tag: free stuff

How is Starbuck’s Exclusive Digital Network Like Decaf?*

Starbucks, Web Portal, free music, iTunes

One of Starbucks’ more recent new offerings is free Wi-Fi, thanks to a partnership with AT&T, which began last summer. Now the company has rolled out the second part of its in-store Web strategy: the Starbucks Digital Network. Market share is not enough; will you give Starbucks your MIND SHARE?