A WSJ piece today looks at former big shots forced to finally face recession realities. But when one says that buying coffee at 7-Eleven every day is still part of his routine, our alarm bells went off. First, yuck. Second, he can save money by upgrading to making much better coffee at home.
Love them or hate them, McDonald’s promotions worm their way into the consumer consciousness in a way that other corporations can’t come close to. Even the spectacular failures, like McDLT, are never forgotten. The point: not much from the Arches is forgettable. However, its latest promotion earns that rare distinction.