Coconut M&M’s: Candy Caution or Tropical Treat?


A few weeks ago (in fact, Osmosis Online’s very first article), we subjected ourselves to the cloying, sugary, mild-discomfort-inducing “treat” that is McDonald’s new Iced Mocha, an entry in the restaurant giant’s new “McCafe” branding efforts.

Once again, we’ve sacrificed our potential well being on the line to report on culinary developments.

And yes, we intend to make a habit of it.

M&M’s classic and peanut varieties are almost perfect: crisp candy shell, smooth chocolate flavor, wonderful crunch . . . particularly with the peanut version. Why screw with a successful formula? The classic confection’s almond version, for instance, sticks to the formula, changing shape to suit the nut, but by no means allowing the almond to overwhelm. It complements the flavor, while letting the chocolate and candy crunch remain the stars of the show.

But then you take a look at Peanut Butter M&M’s, which by and large overwhelms the chocolate flavor. While the peanut butter itself is of high quality (better, in fact, than Reese’s in terms of both authentic taste and mouth feel), some of what makes M&M’s special is lost in the translation. And let us never speak of the disastrous “crispy variety.”

But what of the new coconut version?

Opening the package of M&M’s new Coconut variety was off putting, as the slightly more bulbous candies than plain M&M’s are more reminiscent of the peanut butter variety than the classic candy. With the oddly washed-out coloring and gimmicky shell graphics (palm trees, etc), we definitely had the trappings of potential disaster.

But not so.

Coconut M&M’s are delicious. You won’t find a piece of coconut flesh waiting in the middle — the flavor is in the chocolate itself, which is of classic M&M’s quality. The coconut flavor is barely more than subtle and somehow fresh; no chemical aftertaste here. Like a Mounds without the polarizing coconut texture (some love, many hate).

Coconut fans and M&M’s aficionados, feel free to sample without fear. No dilly-dallying, these are available only for a limited time.

5 comments for “Coconut M&M’s: Candy Caution or Tropical Treat?

  1. Larry Hogan
    June 24, 2010 at 8:55 am

    I Love coconut, and just tried your coconut M&M’s, I think I’m in love. WoW!!

  2. Emma Hill
    September 13, 2010 at 9:34 pm

    i love the taste of peanut butter but i have peanut allergy so i cant eat it.

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